Fashion Marketing/Sports & Entertainment Marketing
Objective: Find and summarize a current news article that relates to marketing class. Be prepared to discuss in class.
In your summary, you should explain in your own words what the article is about and how it relates to marketing. You may use who-what-when-where-why to summarize the article. Current means within the past 3 months.
Assignments will be submitted as comments under the Current Event post on my blog, http://pshsmarketing.blogspot.com/ A link to the news article must be included. By Monday, 10/26, students must also comment appropriately on three current events posted by classmates. See the attached rubric for further requirements and grading.
Sources for articles:
1)Google News - A news search of the class name (sports/
entertainment marketing or fashion marketing)
1)Google News - A news search of the class name (sports/
entertainment marketing or fashion marketing)
2)News websites such as Boston Globe, New York Times,
Wall Street Journal, Sports Business Daily, WWD,
(look under Business, Technology, Fashion, etc.)
3)Magazine websites such as Adage, Inc, Entrepreneur,
Fast Company
Fast Company
Current Event Assignment
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Summary
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Summary is more than 3 sentences long. Includes a complete explanation of article and relationship to marketing class.
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Summary is 3 sentences long. Includes a mostly complete explanation of article and relationship to marketing class.
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Summary is 2 sentences long. Includes some explanation of article and may or may not relate to marketing class.
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Summary is under 2 sentences. Includes very little explanation of article and does not relate to marketing class.
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Mechanics
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No errors in spelling or punctuation. Formal English is used. No abbreviations or IM/text messaging type language.
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One error in spelling, punctuation or grammar but does not interfere with understanding. Some abbreviations or IM/text messaging language used.
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Two or three errors in spelling, punctuation or grammar that may interfere with understanding. Several abbreviations or IM/text messaging language used.
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Four or more errors in spelling, grammar, or punctuation interfere with understanding. Many abbreviations or IM/text messaging language used.
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Format
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Source of information is fully documented including news source, author, title of article or news story, and date. All information is neatly written on lined paper or typed on the computer.
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Source is mostly documented. Most information is neatly written on lined paper or typed on the computer.
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Source information missing. Information could be written more neatly.
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No source information. Information is not written legibly or completely.
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Written Report
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Includes the who, what, where, when and why. No grammatical errors.
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Includes the who, what, where, when and why.
One grammatical error. |
Missing 2 of the who, what, where, when and why. Two grammatical errors.
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Missing 3 or more of the who, what, where, when and why.
Three or more grammatical errors. | |
The document I read is about the power that social media has on marketing sporting events. This document posted by Sean McKenna on October 20, 2015 talks about how sometimes social media can out power sponsorships and endorsements. For long time exposure and recognition, sponsorships will forever be the best idea but when it comes to fast, efficient recognition that can reach out to millions of people social media is a great idea as it can save money and help a lot with sales. The argument is made that marketing is facing a big challenge against social media, but towards the end of the article it is informed that when it comes to long time recognition nothing will beat out marketing and its sponsorships and endorsements. In my belief social media can only help marketing save money and be able to reach out to millions of people at an extremely fast pace.
ReplyDeletehttp://loyalty360.org/loyalty-today/article/how-healthy-is-sports-sponsorship-marketing
Mario Ferretti
Social media is definitely a big factor in exposure these days but you probably still need regular endorsements too to get the full exposure.
DeleteIts crazy how a simple tweet from an athlete can be worth so much to a company. Like Lebron James was given $10,000 for a single tweet.
DeleteSocial media is such a big part of marketing now a days it's crazy how popular it has become
DeleteI feel like a ton of companies use social media now to get exposure for their products. Using Instagram or Twitter for example, they now have these posts throughout like the feed that are just advertisements for companies. -Emily Duffley
Deletehttp://www.adweek.com/agencyspy/droga5-under-armour-get-flashy-with-steph-curry-jamie-foxx/95801
ReplyDeleteThis article talks about a recent Under Armor commercial that features one of its endorsers, pro basketball player Steph Curry. He is an many Under Armor commercials but this one was a bit different. They used Jamie Foxx as a narrator. He is a familiar name that will convince people to buy his product.
John MacVarish
Using a popular narrator is a good idea.
DeleteUnder Armor's first commercial that featured both Curry and Foxx was a hit so I'm not surprised they are continuing it.
DeleteI like this because I like anything that Steph Curry is involved with- Hannah Bailey
DeleteMike Dolan
ReplyDeleteMy article touches on a recent fine that the NFL gave to the Pittsburgh Steelers defensive end Cameron Hayward. Hayward wore eye black that said Ironhead to honer his father who passed away. The NFL fined Hayward for it and told him he cannot wear it again. I guess the NFL doesn't want its players to represent things that are personal to them for example Deangelo Williams was told he can no longer have his hair pink which represented his mother who passed away from breast cancer.
https://www.sportsbusinessdaily.com/Daily/Issues/2015/10/21/Leagues-and-Governing-Bodies/Heyward-NFL.aspx
Why can't Williams were his hair pink?
DeleteI think that it is terrible that they won't let him have his hair pink. Especially with how the disease had effected people close to him
DeleteI feel like this is completely wrong because it's not like he's just doing it for no reason, he has reasons behind why he is wearing the eye black and dyed his his pink. I think those are great things to do. -Emily Duffley
DeleteI think that you should be able to support something if you have a good enough cause- Hannah Bailey
Deletehttp://www.tirebusiness.com/article/20151014/NEWS/151019962/tb-editorial-joining-sports-marketing-bandwagon
ReplyDeleteThis Article talks about how tire companies want to get noticed at a "higher" level such as at games during professional or collegiate games. Many people wouldn't begin to think about why a tire company would want to promote themselves in relation to sports, but it's only so that they can get noticed by the thousands of people that attend these games. A lot of these tire companies are starting to sign contracts with leagues such as the NBA, NHL, and MLB to be shown out there.
It's smart to put themselves where they have to be seen such as sporting events since people wouldn't normally pay attention to tire advertisements
DeleteSports are always a good idea for advertising
DeleteI like how the tire companies are using sports in order to get recognition.- Hannah Bailey
DeleteRecently, in the greater Los Angelas area, public relations specialists associated with fashion marketing and apparel have been targeting citizens through social media about their opinions towards specific garments. These public specialists make well over 66,000-82,000 dollars, annually. To make this paycheck all they need to do is publish articles and converse over media to attract customers to specific clothing lines and companies. They're basically human advertisements.
ReplyDeleteOnce again, social media seems to have become like one of the top ways of getting exposure for their products. For example, Instagram now puts advertisements randomly in your feed to promote products. But honestly I feel like it's not doing really anything at all. -Emily Duffley
DeleteThis article is about how the Seattle Seahawks are now sponsoring Humm Kombucha, which is a low sugar type of a drink. I found it interesting that the drink company was speaking so highly of the Seahawks. They were saying how great of a team they were, and how they are a forwarding thinking group. I just never knew that bigger organizations had such a big impact on smaller organizations.- Hannah Bailey
ReplyDeletehttp://www.bevnet.com/news/2015/stretch-marketing-plays-continue-humm-kombucha-teams-up-with-the-seattle-seahawks this is the link whoops- Hannah Bailey
Delete