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Fashion Marketing/Sports & Entertainment Marketing: Current Event Assignment due Wednesday 10/21/15

Fashion Marketing/Sports & Entertainment Marketing

Objective:  Find and summarize a current news article that relates to marketing class. Be prepared to discuss in class.

In your summary, you should explain in your own words what the article is about and how it relates to marketing.  You may use who-what-when-where-why to summarize the article.  Current means within the past 3 months.  

Assignments will be submitted as comments under the Current Event post on my blog, http://pshsmarketing.blogspot.com/   A link to the news article must be included.  By Monday, 10/26, students must also comment appropriately on three current events posted by classmates. See the attached rubric for further requirements and grading.

Sources for articles:   
1)Google News - A news search of the class name (sports/
entertainment marketing or fashion marketing)                                      

2)News websites such as Boston Globe, New York Times,

Wall Street Journal, Sports Business Daily, WWD,

(look under Business, Technology, Fashion, etc.)                   

                                       

3)Magazine websites such as Adage, Inc, Entrepreneur, 
Fast Company

Current Event Assignment
	4	3	2	1
Summary	Summary is more than 3 sentences long. Includes a complete explanation of article and relationship to marketing class.	Summary is 3 sentences long. Includes a mostly complete explanation of article and relationship to marketing class.	Summary is 2 sentences long. Includes some explanation of article and may or may not relate to marketing class.	Summary is under 2 sentences. Includes very little explanation of article and does not relate to marketing class.
Mechanics	No errors in spelling or punctuation. Formal English is used. No abbreviations or IM/text messaging type language.	One error in spelling, punctuation or grammar but does not interfere with understanding. Some abbreviations or IM/text messaging language used.	Two or three errors in spelling, punctuation or grammar that may interfere with understanding. Several abbreviations or IM/text messaging language used.	Four or more errors in spelling, grammar, or punctuation interfere with understanding. Many abbreviations or IM/text messaging language used.
Format	Source of information is fully documented including news source, author, title of article or news story, and date. All information is neatly written on lined paper or typed on the computer.	Source is mostly documented. Most information is neatly written on lined paper or typed on the computer.	Source information missing. Information could be written more neatly.	No source information. Information is not written legibly or completely.
Written Report	Includes the who, what, where, when and why. No grammatical errors.	Includes the who, what, where, when and why. One grammatical error.	Missing 2 of the who, what, where, when and why. Two grammatical errors.	Missing 3 or more of the who, what, where, when and why. Three or more grammatical errors.

DECA
Lean Business Model Canvas

History of Fashion Videos

Fashion History

Fashion History in 140 seconds

100 Years of Fashion in 2 Minutes

Women's Makeup Throughout History

100 Years of Style

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2015-2016 DECA Membership Video

Learn More About DECA's New Evaluation Forms

3 Tips for Preparing for DECA Events During the “Offseason” - DECA Direct - June 2015

2015-2016 DECA Guide available online

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New DECA Performance Indicators

Good Resource for DECA projects

Small Business Administration
Starting a business
Business laws and regulations
Permits and licenses
Financial statements and projections
and more!

Starting the Research Process

DECA Projects:  Where Do I Begin? 
https://owl.english.purdue.edu/owl/resource/552/01/

DocumentariesThat Will Make You Smarter About Business

2015-2016 Theme: Be Epic - DECA Direct - March 2015

2015-2016 Theme: Be Epic - DECA Direct - March 2015

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DECA Competitive Events Update for 2015-2016 - DECA Direct - April 2015

2015-2016 Draft Event Topics Announced - DECA Direct - April 2015

2015-2016 Draft Event Topics Announced - DECA Direct - April 2015

Presentation Tips - TED playlist

http://www.ted.com/playlists/226/before_public_speaking

Super Bowl Commercials Twitter Classroom Activity - Monday, February 2nd

Use #pshsdeca #MA when tweeting about SuperBowl Commercials


http://www.decadirect.org/January-2015/Super-Bowl-Commercials--Twitter-Classroom-Activity/
http://admeter.usatoday.com/ad-meter-2015-faq/
http://admeter.usatoday.com/

3 Key Digital Marketing Skills Students Should Learn in College (but don't)

http://m.fastcompany.com/3041253/3-key-digital-marketing-skills-students-dont-learn-in-college

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Search Engines & Directories

Searching Tips

Search Engine and Web Directory Resource List

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PSHS DECA District Conference Results

The District 1 DECA Conference was held Jan. 8-9 at the Quincy Marriott

67% of #pshsdeca students achieved or surpassed the DECA national standard on their cluster exams.

Test/Role play awards

1st place award – Sarah McAskill in Food Marketing exam
2nd place awards – team of Alyssa Richard/Kailee Taylor in Hospitality Services                                                                     exam
                                Brianna Johnson in Principles of Business Management &                                                                         Administration role play
3rd place awards – Shanlea Kernen in Apparel & Accessories Marketing exam
                               Luke Goldring in Sports & Entertainment Marketing exam
                               Brianna Johnson in Principles of Business Management &                                                                        Administration exam
                               Team of Carly Bishop/Jess Hayward in Business Law &                                                                            Ethics exam
                               Team of Kasandra Merlino/Greg Pappas for Marketing                                                                              Communications role play

Top 10 placement overall in their categories:

Chris McDonnell for Restaurant & Food Service Management
Team of Drew Guadagno & Jake Sampson for Sports & Entertainment Marketing
Team of Finn McKee & Josh Todisco for Financial Services

Top 7 placement overall and eligible for the state DECA competition:

Tyler Glennon in Business Finance – 5th place
Brianna Johnson in Principles of Business Management & Administration – 3rd place
Sarah McAskill in Food Marketing – 5th place
Team of Alyssa Richard and Kailee Taylor for Hospitality Services
Team of Carly Bishop & Jess Hayward for Business Law & Ethcis
Ben Kotce & Max DiBella in Financial Services
Kasandra Merlino & Greg Papas in Marketing Communications

Congratulations!  Very proud of you all!