Fashion Marketing/Sports & Entertainment Marketing
Objective: Find and summarize a current news article that relates to marketing class. Be prepared to discuss in class.
In your summary, you should explain in your own words what the article is about and how it relates to marketing. You may use who-what-when-where-why to summarize the article. Current means within the past 3 months.
Assignments will be submitted as comments under the Current Event post on my blog, http://pshsmarketing.blogspot.com/ A link to the news article must be included. By Monday, 10/26, students must also comment appropriately on three current events posted by classmates. See the attached rubric for further requirements and grading.
Sources for articles:
1)Google News - A news search of the class name (sports/
entertainment marketing or fashion marketing)
1)Google News - A news search of the class name (sports/
entertainment marketing or fashion marketing)
2)News websites such as Boston Globe, New York Times,
Wall Street Journal, Sports Business Daily, WWD,
(look under Business, Technology, Fashion, etc.)
3)Magazine websites such as Adage, Inc, Entrepreneur,
Fast Company
Fast Company
Current Event Assignment
| |||||
4
|
3
|
2
|
1
| ||
Summary
|
Summary is more than 3 sentences long. Includes a complete explanation of article and relationship to marketing class.
|
Summary is 3 sentences long. Includes a mostly complete explanation of article and relationship to marketing class.
|
Summary is 2 sentences long. Includes some explanation of article and may or may not relate to marketing class.
|
Summary is under 2 sentences. Includes very little explanation of article and does not relate to marketing class.
| |
Mechanics
|
No errors in spelling or punctuation. Formal English is used. No abbreviations or IM/text messaging type language.
|
One error in spelling, punctuation or grammar but does not interfere with understanding. Some abbreviations or IM/text messaging language used.
|
Two or three errors in spelling, punctuation or grammar that may interfere with understanding. Several abbreviations or IM/text messaging language used.
|
Four or more errors in spelling, grammar, or punctuation interfere with understanding. Many abbreviations or IM/text messaging language used.
| |
Format
|
Source of information is fully documented including news source, author, title of article or news story, and date. All information is neatly written on lined paper or typed on the computer.
|
Source is mostly documented. Most information is neatly written on lined paper or typed on the computer.
|
Source information missing. Information could be written more neatly.
|
No source information. Information is not written legibly or completely.
| |
Written Report
|
Includes the who, what, where, when and why. No grammatical errors.
|
Includes the who, what, where, when and why.
One grammatical error. |
Missing 2 of the who, what, where, when and why. Two grammatical errors.
|
Missing 3 or more of the who, what, where, when and why.
Three or more grammatical errors. | |